Senior Growth & Performance Marketing Manager
Ecosystem
We are seeking a Senior Growth & Performance Marketing Manager to lead user acquisition, performance marketing, and growth strategy for NYB.AI / Vecura. This role is ideal for a senior marketer with strong full-stack performance marketing capabilities, hands-on experience in tech product marketing, and proven experience participating in or leading go-to-market strategy.
The ideal candidate should be highly data-driven, execution-oriented, and capable of building scalable growth engines across paid media, landing pages, CRM, lifecycle marketing, funnel optimization, conversion tracking, and performance reporting. This role will work closely with the Director of Ecosystem Development to drive measurable user acquisition, qualified leads, demo requests, trial requests, and pipeline growth for Vecura.
Responsibilities
1. Growth and performance marketing strategy
- Develop and execute full-funnel growth and performance marketing strategies for Vecura across acquisition, activation, conversion, retention, and pipeline generation.
- Define target segments, campaign objectives, funnel strategy, channel mix, budget allocation, and performance KPIs.
- Participate in go-to-market planning for new product launches, feature releases, ecosystem campaigns, and market expansion initiatives.
- Translate business objectives into measurable marketing plans that drive user growth, qualified leads, and commercial opportunities.
2. Paid media and user acquisition
- Plan, launch, manage, and optimize paid campaigns across relevant channels such as Google Ads, LinkedIn Ads, Meta Ads, programmatic platforms, and other B2B/B2C acquisition channels.
- Manage audience targeting, keyword strategy, ad copy, creative testing, bidding strategy, retargeting, and budget optimization.
- Continuously improve campaign performance across CTR, CPC, CPL, CAC, conversion rate, lead quality, and pipeline contribution.
- Identify and test new acquisition channels suitable for AI, SaaS, biotech, life sciences, and research-focused audiences.
3. Funnel, landing page, and conversion optimization
- Own the performance marketing funnel from ad click to landing page conversion, lead capture, nurture, demo request, trial request, and sales handoff.
- Work with content, design, product, and business development teams to develop high-converting landing pages, lead magnets, webinar funnels, product pages, and campaign assets.
- Run A/B testing across messaging, creatives, landing pages, CTAs, forms, and nurture flows.
- Analyze conversion bottlenecks and implement improvements to increase lead quality and conversion efficiency.
4. CRM, lifecycle marketing, and marketing automation
- Build and optimize CRM workflows, email nurture sequences, retargeting journeys, lead scoring, segmentation, and lifecycle campaigns.
- Develop nurture strategies for different audiences, including researchers, labs, universities, biotech/pharma startups, enterprise prospects, partners, and event participants.
5. Analytics, reporting, and growth insights
- Set up and maintain performance dashboards to track campaign results, funnel conversion, user acquisition, lead quality, and pipeline impact.
- Analyze marketing data to generate insights, identify growth opportunities, and recommend optimization actions.
- Work closely with ecosystem, product, content, design, business development, and scientific teams to align growth campaigns with product positioning and market priorities.
Qualifications
Must have:
- Bachelor’s degree in Business, Marketing, Communications, Digital Marketing, International Business, or a related field.
- 7+ years of experience in growth marketing, performance marketing, digital marketing, demand generation, or related roles.
- Proficient in English, both written and verbal, equivalent to IELTS 7 or above.
- Proven experience working on performance marketing for technology products, SaaS platforms, AI products, B2B platforms, enterprise software, or other digital/tech products.
- Experience participating in or leading go-to-market strategy, product launch campaigns, demand generation campaigns, or market expansion initiatives.
- Strong full-stack performance marketing skills across paid media, landing pages, CRM, email marketing, marketing automation, conversion optimization, analytics, and reporting.
- Hands-on experience with marketing and analytics tools such as Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, Google Tag Manager, Looker Studio, HubSpot, Salesforce, Mailchimp, Customer.io, Webflow, WordPress, or similar platforms.
- Able to use AI tools effectively to improve marketing productivity, including campaign research, audience analysis, content drafting, ad copy testing, workflow automation, data analysis, reporting, and marketing operations.
- Strong analytical mindset with the ability to interpret data, identify insights, and make performance-driven decisions.
- Excellent project management skills with the ability to manage multiple campaigns, stakeholders,
- timelines, and priorities.
- Strong communication and collaboration skills, with the ability to work effectively across marketing, product, business development, and leadership teams.
- Proactive, result-oriented, and comfortable working in a fast-paced startup or scale-up environment.
- Previous experience in AI, biotech, life sciences, pharma, deep tech, scientific software, or research platforms is a strong plus.
Benefits
We provide a dynamic, fast-paced, and collaborative environment where problem-solving and agility are at the heart of what we do. Along with a competitive salary, we foster a culture that values ambition, confidence, and humility, consistently pushing the boundaries of innovation. If you're excited about working in a young, talented tech company and want to explore the world of AI and pharmaceuticals, we encourage you to apply.
- Competitive salary (negotiable based on experience)
- Workplace: No.45-57, Tran Xuan Soan, Hai Ba Trung, Ha Noi (From Monday to Friday: 9h -17h)
- Build a professional network through collaborations with pharmaceutical companies, industry leaders, and academic experts.
- Work on impactful projects that address critical challenges in drug discovery and healthcare.
- Employees are entitled to 2 work-from-home days per month, along with daily lunch provided by the company.
- Holiday & Tet bonuses; performance-based bonus
- Social insurance contribution on full salary
How to Apply
If you think we're a good match, send your CV to:
Email: office@nyb.group
Subject: [Nanyang Biologics] Senior Growth & Performance Marketing Manager_Your name.
We’ll get in touch to let you know what the next steps are.
Contact office@nyb.group for more information.